Small businesses face a unique set of challenges when it comes to dealing with a crisis. It’s important for owners to be proactive and take preparatory steps. The following tips
Competitive awareness in business is the knowledge of a company’s competitors and their strategies. It is an important part of any business’s success, as it allows the company to stay
Strategic drivers of business are forces, both internal and external, that shape an organization’s business strategy. Strategies that fail to adapt to forces such as technological change, competition and regulations are recipes
We market ourselves and cultivate relationships. We try to tune into the needs of the potential prospects we run into and carefully craft our conversations. When our phone rings, we
Have you ever wondered if there is ONE business formula that is consistent across ALL types of businesses? ONE master reference point that summarizes the KEY DRIVERS OF BUSINESS that
One of the most common mistakes marketers make is advertising and marketing based on personal opinions and perceptions. Unsuccessful ones tend to think this way, not only about the product
