There are so many different video platforms available to businesses today and its use reaches far beyond solely being a tool for social media. For example, video can be great for marketing, as a customer service tool or for training, to name a few venues. Below are 7 great ways video can be incorporated into a business.
- Train your staff with video. This can be an efficient way to make sure training is consistent across the board and can be far more engaging than a process that relies heavily on a paper-based approach. Additionally, it is also easy to modify as necessary while retaining the parts you desire to remain consistent.
- Record professional advice and post it to the internet. Sites such as YouTube are great for posting videos of advice or product samples. Both are great forms of credibility-building and advertising.
- Record video testimonials for your website. Video testimonials are far more engaging than written testimonials. This is another great credibility-builder.
- Use video to show your product in action. These can be on placed on your website, YouTube, Your Facebook page – surely anywhere it is appropriate and can introduce others to a real-life visual of what you have to offer.
- Live customer Service!Video conferencing products such as Microsoft Live or Skype can be great tools for providing live customer service personalized with a face rather than a phone interaction or much less personal live chat via messenger.
- Use video to build community. Your videos can help you brand your organization in real time. Do you want to look top-notch professional? Perhaps you want to promote an active and healthy lifestyle (think healthy eating or outdoor activities for example)? Are you looking to promote an image of “Having Fun” (think children’s parties, for example)? Video is absolutely perfect for this.
- Use video to screen recruits. Today, a number of employers and employment agencies have started requesting videos of applicants to use in the initial screening process. This could be a very useful time-saver.
As you can see, the use of video in your business has many different channels that can benefit. What other uses can you think of? Start paying attention to where you see video and how it is being used. It really kicks things up a notch and the use of video is rapidly becoming the norm.